Marketing Game

The Marketing Game, conducted as part of BIZZAURA, is a competitive academic event designed to develop and assess participants’ practical marketing skills, creativity, analytical ability, and strategic decision-making. The event consists of four rounds, with the first serving as the qualifying round for the final. Participants will be tested through marketing-oriented tasks that assess their understanding of consumer behaviour, market opportunities, branding, marketing strategy, communication, and decision-making. The event aims to provide an engaging platform for participants to apply marketing concepts in practical and competitive situations. Rules & Regulations: •Each team must consist of exactly 4 members. • The event is open to UG and PG students from all colleges. • All team members must belong to the same college/institution. • A maximum of 2 teams per college are allowed to participate. • All participants must carry a valid college ID. • Each team must bring a well-functioning laptop. • Participants must arrange their own internet connectivity. • All participants must maintain discipline and follow the coordinators’ instructions. • Teams must strictly adhere to the time limits set by the coordinators. • The decision of the judges and organizing committee is final and binding. • Misconduct, plagiarism, or malpractice will result in immediate disqualification. • Teams are responsible for the safety of their own belongings. Registration Fee: ₹150 per participant plus service tax. Prize Pool- Rs. 15,000/- Event Student Coordinators: Mr. Athul P Anil & Ms. Rosmi Pius Event Faculty Coordinator: Dr. Suma Mathew